The Impact of Price Changes on the Brand Equity of Toyota in Saudi Essay

The Impact of Price Changes on the Brand Equity of Toyota in Saudi Arabia - Essay Example .............................................................................................................. 5 Table of Contents .................................................................................................................. 6 1. Presentation ............................................................................................................... 8 1.1 Background of the Research Problem ........................................................... 9 1.2 Problem Statement ........................................................................................ 11 1.3 Aims or Purpose of this Study....................................................................... 12 1.4 Research Objectives ....................................................................................... 12 1.5 Research Questions ........................................................................................ 13 1.6 Significance of the Study ..................................... .......................................... 13 1.7 Rationale for Choosing the Research Topic.................................................. 13 1.8 Research Procedure ...................................................................................... ... ............................ 19 2.1 Conceptual Framework and Research Hypothesis ........................................ 20 2.1.1 Conceptual Framework .................................................................. 20 2.1.2 Research Hypothesis for Further Verification ............................... 22 2.2 Importance of Establishing Strong Brand Equity †¦.....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 26 2.2.1 Brand Loyalty ................................................................................ 29 2.2.2 Brand Awareness ............................................................................ 34 2.2.3 Brand Association ........................................................................... 36 2.2.4 Perceived Brand Quality ................................................................. 39 2.3 Importance of Effective Pricing Strategy ...................................................... 41 2.4 Significance of Pricing over the Development of Bran d Equity †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... 46 2.5 Significance of Price Changes on Consumer Behavior ............................... 49 2.6 Chapter Summary ....................................................................................... 53 3. Exploration Methodology ............................................................................................. 56 3.1 Research Hypothesis ..................................................................................... 3.2 Research Survey Questionnaire Design........................................................ 3.3 Target Population, Sample Size and Research Venue .................................. 3.4 Research Ethics ............................................................................................. 4. Examination Findings and Analysis

Looking At John Okadas No No Boy English Literature Essay

Taking a gander At John Okadas No Boy English Literature Essay Directly from the earliest starting point of John Okadas No Boy there is the juxtaposition of the Japanese-Americans coming back from internment camps toward the finish of World War II and the Japanese-Americans that swore themselves to the U.S. Military coming back from administration abroad. Ichiro Yamada, the hero, is confronting an individual difficulty of national personality. He censures his obstinate Japanese legacy for him getting bolted up, and the Americans were the ones that did the locking. His folks talk just Japanese in insubordination to American impact. Regardless of being brought up in America, Ichiro cases to be a Japanese patriot and is considerably detained. His mom guarantees that the whole family is completely Japanese, in spite of the fact that Ichiro has never been to Japan. This generational clash that is normal in outsider families is the prod for Ichiros character emergency all through the novel. The one special case to the threatening vibe of the generational split lies in Ichiros companionship with Kenji. Kenji is a designed war legend that was compensated for his military endeavors with material belongings from the government. He doesnt censure Ichiro for his choice. He rather gives Ichiro an important look at the luxurious prize of digestion, yet the picture is spoiled with the gangrenous injury he continued in the administration. Kenjis character is energized by that of Freddie. He is an old companion of Ichiros and an individual No Boy that is resolved to run from his issues with society and his family as opposed to managing them reasonably like a grown-up. Okada partners everything maternal in the story with Japanese dependability. Ichiro accuses his Japanese patriot mother as the explanation that he turned into a No Boy in any case. She is a nationalistic elitist in each feeling of the word. She won't learn English during the thirty years that she lives in Seattle and doesnt even accept the various reports that forceful Japan has lost the war to the Americans. To her, osmosis rises to death. Paradoxically, Ichiros case of fruitful incorporation, Kenji, has a great family existence without a mother. At the point when Mrs. Yamada at long last deals with Japans misfortune in the war, she suffocates herself in the bath. The remainder of the family is eased from the lightened desires. Ichiro recognizes his mom right off the bat as the singular power keeping him from critically incorporating into well known American culture, yet her demise gives a going of the light in Japanese patriotism and he before long discovers that his issues are of his own making. When Ichiro returns to Seattle, things are not what he anticipates. Since he was so unexpectedly gathered together and sent off to an internment camp, to prove㠢â‚ ¬Ã¢ ¦that they werent sufficiently american to be believed, he foresees segregation among standard culture, yet he is met with what is forming into the most tolerating time in American history (p. 153). The social equality development is practically around the bend. The threatening vibe that he anticipates from white Americans doesnt occur. The main tormenting he meets is on account of other Japanese-Americans. Each amazing white man that Ichiro runs into gets a decent impression from him. His old Professor Brown urges him to return to the college. Mr. Carrick extends to him an employment opportunity on the spot at a building office in Portland. Them two are exceptionally thoughtful for what he has suffered and differ with the shamefulness of the entire undertaking, yet Ichiro dismisses all them. He could acclimatize on the off chance that he needed to, yet he doesnt in light of the fact that he is persuaded that since he once dismissed the United States that he is perpetually unbearable to it. He could have been a designer in Oregon and climb the social statuses. No longer would he have been a lower-class foreigner, however a sparkling individual from the white collar class. Rather, he decides to keep up his social fixed status and social disengagement. This was a typical inclination during this time, as Kenji puts it: They bitched and hollered when the administration put them in camps and put genuine fences around them, however now theyre doing likewise damn thing to themselves. (p. 164) Post-war Japanese-Americans are constraining isolation upon themselves. Most Americans, at any rate in this novel, demonstrate completely consistent in moving advances from the past from which they came. They are eager to bring social decent variety into their schools and working environments, however the Japanese-Americans appear to be unyielding on proceeding with their persecution. From the get-go in the novel, Ichiro refers to the blame of his unfaithfulness to the United States as a purpose behind not tolerating any of these offers. He hasnt battled for the nation and doesnt feel like hes earned such sumptuous chances, so he leaves them for genuinely Americanized individuals to exploit. This worship displayed by Ichiro for American culture and those that it favors balances his endeavors to stay faithful to his Japanese family. He externalizes his should be committed to Japan onto his mom, however it doesnt end when she kicks the bucket. He understands that her exacting codes of Japanese unwaveringness were by all account not the only thing shielding him from acclimatizing. Ichiro turns down another promising bid for employment at the Christian Reclamation Center where the proprietor had just recruited another No Boy. It is no happenstance that Mrs. Yamadas self destruction is compared with Kenjis passing. The section where the two occasions are contained is the defining moment in the novel. Mrs. Yamada bites the dust as a result of her refusal to coordinate into American culture and Kenji kicks the bucket from gangrene in a physical issue he endured during his endeavors to incorporate into American culture. The two outrageous instances of national personality can not endure anymore. Kenji tells Ichiro on his demise bed that ethnic contrasts ought to be risen above to obscure the lines of racial differentiation, and thusly demonstrate classification troublesome. Ichiro appears to acknowledge Kenjis counsel when he anticipates turning into a genuine American with a house and a spouse and children, just to put himself being investigated minutes after the fact for his treasonous expectations. He has additionally acquired the voice of his mom in his mind notwithstanding Kenjis an uncontrolled inconsis tency. These restricting perspectives in the end start to adjust one another, and Ichiro understands that he is neither Japanese nor American. Ichiro started the novel worried about improving his open picture, and he progressively changes his anxiety to dignity. The issue with his underlying mentality is that confidence is dictated by the desire of the state. Countries make their own authoritative worth frameworks along these lines to set up social principles. The thought of free decision is fanciful. It is hopelessness to ceaselessly oblige the assessments of mysterious outsiders. To extend the lives of others onto oneself is to totally conceal ones own character. Ichiro is embarrassed about his traitorousness to America. He goes about as though every white American feels that he is a double crosser for not exhibiting himself to the nation, yet his obsession is proof that he minds more on the issue than any white character in the story. With the passings of his mom and Kenji, Ichiro turns out to be startlingly mindful of the significance of his confidence, since he no longer has his mom to accuse his issues for or Kenji to experience his Americanized fantasizes. Ichiro starts to oppose reconciliation in light of the fact that, to him, it would mean relinquishing his character in lieu of congruity. He concerns himself just with his own conclusions and thinks freely about the social gatherings which encompass him, as Kenji recommended he do. The imagery of Ichiros adjusted standards is obvious when contrasting the beginning and end scenes of the novel. It begins with Ichiro venturing into the midtown Plaza as he ponders his own way of patriotism, and finishes with Ichiro dodging down a dim limited back street. That way less voyaged is accurately the way that Ichiro has decided to take in his life. He decided not to burst the generally accepted ways to go of American beliefs or Japanese elitism that everybody appeared to step on, but instead a little shrouded path took care of between the two roads. All through the novel, Emi stays a picture of standardized American home life, but then another bombed open door at Americanization for Ichiro. Much like his squandered propositions for employment, Ichiro feels that he doesnt merit Emi in light of the fact that her significant other is in the military. At the point when she dedicates herself to him, they go out moving and Ichiro likes the idea of being with a lady that other men need. His obsession with the men that locate her alluring instead of the appealing young lady herself gives the scene manly undercurrents. Emi alone isn't sufficient to influence Ichiro to subscribe to her, yet the sheer enthusiasm of other men incites Ichiro feel that he has a genuine catch on his hands. This is a prime case of Ichiro surrendering to the assessments of the overall population in America as opposed to tuning in to his own sense of pride and his own sentiments.

Becoming a Doer

Becoming a Doer The capacity for growth within the human being is massive; it is not uncommon for us to find ourselves marveling at the achievements of others, be it through something shared with us or something weve witnessed in person. We often come to a point where we feel proud of our own accomplishments, but for some of us, nothing seems to be enoughâ€"there lies a mountain in our path, invisible to all save our own conscience. Our ideal selves live at the peak; as we continue to reason, reflect, and climb the mountain of self-actualization, it can seem as if we havent quite reached the summit. The thought of the peak is exciting, pushing us constantly towards growing our skill trees and immersing ourselves into the ocean of knowledge that is requisite of achieving whatever it is we define success to be. Therein lie the obstacles in our path; in working to become better, smarter, and stronger in the spiritual, mental, and physical parts of ourselves, we fall victim to our own shortsightedness. In short, we grow tired, and once we are fatigued by the repetitive nature of efforts drum, we begin to enter a stage of frustration over the path to success. The fatigue and frustration, if left untreated, has the capacity to grow into the very means by which we failâ€"we give up. Many lessons are to be learned from this understanding, the most pressing being how to execute. The First Component The very first point of contact with something we work on always begins with a question: Is this worth my time? We assign value to things and prioritize certain things over others based upon our conscious answer to this question, and oftentimes things that require work over prolonged periods have us assign mental space for them to the point where we stop asking it and begin to run through the motions. We enter into a state of flow with our work, and it becomes second nature. The danger arises when we fail to really ask ourselves this question. Each minute we live we lose to whatever we spend it on. The currency of life is a constant withdrawal from our account. Valuing our time is not important, its requisite. While the thought of our lives growing shorter each day is essential, the same principle as our initial question of worthiness is present; we must constantly remind ourselves of our lack of time in order to create a sense of urgency within us. It is said that procrastinators unite tomorrow, and yet there is no promise of tomorrow. What then? Really asking ourselves these questions requires deep thought, something often pushed to the side as responsibilities add up and life grows ever more routine; it seems that we grow disheartened at the most important questions, sometimes even avoidant. The reason is simple. These questions are tough to answer because they make us uncomfortable. We would much rather live in the ignorance of our lack of time than come to realize and reflect upon it each day, but this realization and reflection is the essential component to success and self-actualization. Only through reasoning through our thoughts and actions for why we spend our time the way that we do can we begin to plan, execute, and ultimately succeed. Would you agree to throwing $1.00 into the trash each day with nothing in exchange? How about $100.00? $1,000,000? Material currency pales in comparison to the time we have here in this world. We can always find a way to make more money, spend it, and repeat the process. We can never find a way to delay the end; its what lies in store at the end of our years, days, minutes, and seconds. Valuing our time is something that is free of charge, in the material sense. To value time, we are forced to reflect, and the cost of reflection is sacrifice of our comfort; in forcing ourselves to undergo discomfort at the thought of our fleeting time, we tap into our potential for growth. The sense of urgency hits us, and we are propelled into the next component of progression: action. The Second Component We hope to come out of the first component with a bolstered sense of motivation. The unfortunate thing about motivation is that it tends to spike and is inherently inconsistent. In my experience working through projects, I have come to appreciate these spikes. They come without warning and taking advantage of them only helps. The worst state to be in whenever it comes to beginning a project is the period where the motivation wears off. There can be many reasons for this, among them the top two contenders are burnout and worry. The feeling of never doing enough becomes all too real, particularly in our current period where we can witness others achievements from a screen 24/7. Comparing ourselves to others can go wrong very quickly. I do not believe comparison to be something inherently negative, as it can allow for us to learn from other perspectives and lends well to planning/execution of goals; it only goes bad when we begin to believe 1.) That we ought to be there already, and/or 2.) That we do not have what it takes to reach that level. With this mindset, we are sure to defeat ourselves before beginning, or halting our own progression through giving upâ€"the only surefire way to failure. When we find ourselves motivated, we must race towards that motivation and keep at it relentlessly. There are many ways to do this, and in my life, I have come to find refuge in prayer and comfort in speaking through my worries in meditation. It may not suit you when you start, but I have come to find that taking time to shut the world out and focus on what is important to me helps keep me grounded and focused on the long-term goals I haveâ€"just like anything worth doing, it takes dedication, an idea that I go into more detail in another post (linked below if youre interested). Dedication There is no single answer to how we should do things; each of us face countless decisions over the course of our minutes each day, and these choices lead us down a path that drastically differs from the exact path others take to fulfill themselves. The only step we all share at the start of every decision is the will to start. This brings us to the most important message to be learnt from this second component: get started. No matter how little we may know about something, asking questions and applying ourselves to learning about it is the best way to begin our journey to achieving whatever it is we desire to accomplish out of it. The difference between people who do and those who dont is just that; those who do, do, and those who dont, dont. It seems obvious, and yet we allow ourselves to remain oblivious, avoidant even, of this. We put off tasks and turn down invitations to bettering ourselves on a consistent basis, so much so that we grow accustomed to being stationary at the level we are at; we stop climbing and reassure ourselves that the level we have reached is the summit. Our worries are quelled for the time being, but a day will come where we will look back and think the ominous, What if? Consistency in diving headfirst into what interests us is how we learn, grow, and continue our climb up our mountain. The Third Component Greatness comes out of sacrifice, but what warrants sacrifice? What makes something worth our very limited time and effort? What deserves our focus and dedication? We all want things in life. Admission to a competitive program that can take us further in our career, a means by which we can support ourselves and those we care about. Exploring artistic mediums allows for us to express our ideas. Meditation and reflection enables us to learn from our mistakes and become better people. There are innumerable lessons we can gather from the world around us, and finding what makes us excited is a necessary part of a vision for our futures. Pushing our physical limits through physical activity empowers us to reach new levels of fitness and ability. The mountain we climb is not strictly academic, athletic, or spiritual; it is a combination of all the knowledge available in the world. Our only objective is to ask questions and seek answers. Asking how and why, and everything in between. Applyin g ourselves to seek answers. Defining what we want from life. All of this takes time and effort, and none of it is achievable if we dont get started and take action. If youd like to read about defining a vision in further detail, Ive written about it at length in the post linked below. Defining a Vision To be a doer is to embrace our potential as humans. Believing we arent capable enough and going with the motions based upon what we have been told is only a disservice to ourselvesâ€"a lie we believe that makes our climb up our mountain that much more difficult. May we open our eyes, lest our time runs out and they are forced shut. Regards, Maaz Maaz Class of 2022 I am a Pre-Medical student studying Community Health with a concentration in Health Policy Administration interested in improving healthcare delivery systems through both public health and medical practice. My posts are targeted toward helping high school students improve their self-improvement and actualization strategies as they further their own personal and professional development.

King Ethelbert I of Kent

King Ethelbert I of Kent was also known as: Aethelbert I, Aethelberht I, Ethelberht I, St. Ethelbert Ethelbert was known for: issuing the earliest Anglo-Saxon law code that is still extant. Ethelbert also allowed Augustine of Canterbury to evangelize in his lands, which would begin the Christianization of Anglo-Saxon England. Occupations: KingMilitary Leader Places of Residence and Influence: England Important Dates: Born: c. 550Became King of Kent: 560Died: February 24, 616 About King Ethelbert I of Kent: Ethelbert was the son of King Eormenric of Kent, who was believed to have been descended from Hengist, of Hengist and Horsa fame. When Eormenric died in 560, Ethelbert became king of Kent, even though he was still in his minority. The first notable action made by Ethelbert was an attempt to wrest control of Wessex from Ceawlin, then king of Wessex. His efforts were thwarted when he was badly defeated by Ceawlin and his brother Cutha in 568. Though he was evidently unsuccessful in war, Ethelbert was quite successful in his marriage to Berhta, daughter of the Merovingian King Charibert. Ethelbert had long been a pagan, worshipping the Norse god Odin; yet he made every concession to Berhtas Catholicism. He allowed her to practice her religion wherever and however she wished, and he even gave her the church of St. Martin, which had allegedly survived from the time of Roman occupation, in his capital of Cantwaraburh (which would come to be called Canterbury). Although it is entirely possible that Ethelberts devotion to his bride sprang from sincere regard and even love, the prestige of her family may also have motivated the Kentish king to accommodate her Christian ways. The Catholicism of the Merovingian kings tied them strongly to the papacy, and the power of the family was growing in what is now France. It is likely that Ethelbert allowed pragmatism and wisdom to govern these decisions. Whether he was motivated by the influence of Berhta or the power of her family, Ethelbert readily communicated with missionaries from Rome. In 597, a group of monks led by Augustine of Canterbury landed on the Kentish coast. Ethelbert welcomed them and gave them a place to live; he supported their efforts to convert his people, but never forced conversion on anyone. Tradition has it that he was baptized not long after Augustines arrival in England, and that, inspired by his example, thousands of his subjects converted to Christianity. Ethelbert facilitated the construction of churches, including the church of St. Peter and St. Paul, which was allegedly constructed on the site of a pagan temple. It was here that Augustine, the first Archbishop of Canterbury, would be buried, as were several of his successors. Although there was at one point a move to make London the primary See of England, Ethelbert and Augustine together resisted the attempt, and the See of Canterbury thus became the foremost Catholic Church in England. In 604 Ethelbert promulgated a law code known as the Dooms of Ethelbert; this is not only the first of several Dooms of Anglo-Saxon kings, it is the first known written law code in English. Ethelberts Dooms fixed the legal standing of the Catholic clergy in England as well as setting in place a good number of secular laws and regulations. Ethelbert died on February 24, 616. He was survived by two daughters and a son, Eadbald, who remained a pagan all his life. Under Eadbald, Kent and much of southern England saw a resurgence in paganism. Later sources would name Ethelbert a Braetwalda, but it is not known whether or not he used the title himself during his lifetime. More Ethelbert Resources: Ethelbert in PrintThe links below will take you to a site where you can compare prices at booksellers across the web. More in-depth info about the book may be found by clicking on to the books page at one of the online merchants. by Eric John, Patrick Wormald James Campbell; edited by James Campbell(Oxford history of England)by Frank M. Stentonby Peter Hunter Blair Ethelbert on the Web St. EthelbertBrief bio by Ewan Macpherson at the Catholic EncyclopediaMedieval Sourcebook: The Anglo-Saxon Dooms, 560-975First in the document are Ethelberts Dooms. Primary source taken from Oliver J. Thatcher, ed., The Library of Original Sources (Milwaukee: University Research Extension Co., 1901), Vol. IV: The Early Medieval World, pp. 211-239. Scanned and edited by Jerome S. Arkenberg, and placed online by Paul Halsall at his Medieval Sourcebook. Dark-Age BritainMedieval ChristianityWhos Who Directories: Chronological Index Geographical Index Index by Profession, Achievement, or Role in Society

Airport Security - 1595 Words

In this essay, I will attempt to argue that TSA serves as a mechanism for the government to frame the nature of the debate on privacy, in a way that is beneficial to them. To do this I will first argue that airport security and the TSA are objectively ineffective and merely creates the illusion of privacy. Despite not actually protecting us, the system of airplane security, conditions individuals in the general public to be willing to make sacrifices in privacy for a perceived â€Å"greater good† in community safety. This viewpoint of individuals sacrificing a little privacy for the well-being of society is the essentially the same â€Å"nothing to hide† argument that the government uses to justify mass surveillance and the violation of†¦show more content†¦This is problematic because it is frighteningly easy to make mistakes, and nearly impossible to catch a suspect. In fact, some security experts suspect that the TSA has never once caught a terrorist at a che ckpoint. A natural byproduct of a one checkpoint system is massive lines. It is widely accepted both in the intelligence community and popular culture that terrorists seek out crowds because they can inflict the most damage. This is disturbingly ironic; as in an attempt to prevent us against terrorism, the TSA conveniently packs hundreds of travels together in cramped security lines, creating a clear terrorist target. Therefore, technically terrorists don’t even need to get through security in order to make an attack. All of these structural flaws in the American airplane security system or TSA, point to the conclusion, that the massive TSA system merely creates the appearance of protection. In the last paragraph, I have attempted to show how the TSA creates a guise of protection while doing very little to prevent terrorism. However, despite doing very little to protect us, the TSA profoundly impacts the parameters for how the debate around how privacy is defined. 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Find Out Whos Discussing Help Writing a Paper and Why You Need to Be Worried

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A Strained Research team free essay sample

Based on the skills approach, how would you assess Dr. Wood’s leadership and his relationship to the members of the Elder Care Project team? Will the project be successful? Dr. Adam Wood is the main investigator of a 3year project called the Elder Care Project. Reading about his behavior, it is visible that Dr. Wood has no human skills which may end up affecting his team and lead to a failure of the project. 2. Does Dr. Wood has the skills necessary to be an effective leader of this research team? Dr. Wood has excellent technical skills and conceptual skills. For this project in particular, he would give advice on research design, methodology question, theoretical formulations, and besides that he could see the big picture on research projects. But human skills are very important to make people work as a team, and keep them motivated and focused to achieve the goals. We will write a custom essay sample on A Strained Research team or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To be a leader of a research team there is definitely a need for someone that can have that skill to keep the team up and doing the work. Since there is no one doing that job, it explains why people are frustrated. They are working hard and they don’t find incentive, motivational words, or good comments on the big effort they are making. That’s one of the biggest reasons as to why the project may lead to failure. 3. The skills model describes three important competencies for leaders: problem-solving skills, social judgment skills, ad knowledge. If you were to coach Dr. Wood using this model, what competencies would you address with him? What Changes would you suggest that he make in his leadership? Dr. Wood has important knowledge but his social judgment and problem solving skills seems to be very weak, and this is definitely something that he needs to work on as a leader. Those social judgments skills are the ones that will help to improve his interaction with the colleagues and make him understand how they see things and what their needs are. I suggest that he starts talking positively about his project and how successful it will be when it is finished. He should also start praising the members on their hard work, encourage them to share knowledge and point of view, and convince them that the goals are feasible, achievable, and attainable. Even though the members were spending 20%-30% more time in this project than what was expected, the team still believed in the project until their main leader started to put all the motivation down by his comments.