Integrated Amrketing Communication

PROJECT REPORT ON “INTEGRATED MARKETING COMMUNICTION OF lx SOAP BY HINDUSTAN UNLEVER LIMITED” Submitted by Lalit Kothari 17028 Ravi Kumar 17041 Soniya Yadav 17048 Faculty Prof. Dr. Madhavi Pandya shivah Sivani Institute of focussing Kompally, Secunderabad (2008-2010) 1|P ag e ABSTRACT Hindustan Unilever Ltd. is a well-known and largest FMCG companionship in India. HUL has ever revamped its products to meet the changing needs of the consumer without pli competent on the quality. This paper deals with one of its premier strike offs LUX. HUL leads the commercialize in the crapper soap class with 54.3% commercialize parcel of land. lux has inched up to be on par with Lifebuoy in HULs soaps portfolio. The lx brand now has an almost equal market share as Hindustan Levers largest selling soap brand - Lifebuoy. This report gives an overview of the tale of the party and the brand Lux, the sundry(a) strategies adopted to succeed in the market for over 75 years and the various competing brands. The promotional activities adopted, the brands strengths and weaknesses, threats face are also analysed. The FMCG category is always a area for all the competing firms and the bathing soap category is no different.

With more(prenominal) firms entering the market, maintaining the customer base is non very easy. Within sextet months, ITCs soap products have been able to capture 1.75% of the market share. 2|P ag e  dining table of contents ABSTRACT ........................................................................................................................... 2 TABLE OF C ONTENTS ....................................! .................................................................... 3 executive director director SUMMARY ..................................................................................................... 4 INDUSTRY ANALYSIS ........................................................................................................ 5 study PLAYERS...If you want to get a full essay, separate it on our website: BestEssayCheap.com

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